I'm John Barr.
Not John Barr the ESPN correspondent.
Not John Barr the West End performer.
And not John Barr the scotch whisky.
Sadly. If I were one of those other JBs, maybe I wouldn't have to spend time here telling you about me.
I'm a Global Digital Copywriter at Converse. I write site, email, social, and product copy. I specialize in CONS skateboarding products, but over the past 3 years, I've written for most products in all categories.Since 2019, I've written copy for brands of all sizes in various industries, including science, travel, education, & lifestyle.
I'm also a screenwriting consultant. My background in narrative storytelling fuels my approach to copywriting. Every time I write I strive to:
Face the blank page with an open mind. Lose my ego. Surrender to the process. Collaborate with enthusiasm. Write with intention. Nail tone of voice. Emotionally engage. Express a universal truth. Subvert expectations. Spread positivity.
I'm currently open to new opportunities, so feel free to reach out.
Oh, and I'm a big fan of cult movies, electronic music, & ghost tours.