I've WROTE and SOLD AUDIO, TV, and PRINT ads for LOCAL businesses AND NAT'L brands.
BELOW are a few of my favorite SOUND ADS.
(NOTE: Per NDA agreements, any REAL IDENTIFYING INFO has been replaced with FAKE IDENTIFYING INFO. Hopefully you still GET THE GIST.)
"ACHOO"
"OUCH LAW" PERSONAL INJURY LAW, 15 second radio ad
SOUND EFFECT: Recording booth atmosphere.
VOICE ACTOR (V.O.)
--Again, that number is ONE EIGHT HUNDRED "OUCH LAW--"
SOUND EFFECT: Voice actor SNEEZES.
VOICE ACTOR (V.O.)
Sorry, can we take it from the top?
MUSIC: SOFT PIANO.
ANNOUNCER (V.O.)
No need! Accidents happen. Life is unpredictable. BUT your personal injury lawyer shouldn't be...

"D-I-Y HARD"
"HANDY DANDY" HARDWARE RENTALS, 30 second radio ad
MUSIC BED: Thrilling Hans Zimmer-y music.
VOICE DIRECTION: Booming action movie trailer announcer.
ANNOUNCER (V.O)
This summer, HANDY DANDY HARDWARE RENTALS proudly presents "D-I-Y HARD." The transformative quest of AN AVERAGE DUDE fed up with projects around the house...

HOMEOWNER (V.O.)
Looks like I've got MY WORK cut out for me.
ANNOUNCER (V.O.)
A totally AVERAGE DUDE with ZERO HANDY SKILLS, who's sick and tired of pesky, overpriced handyman quotes, ready to take matters -- and TOOLS -- into his OWN HANDS and become...
(booming and reverby)
THE HANDYMAN!

HOMEOWNER (V.O.)
How's this for a handyman quote? "Thanks Handy Dandy Hardware Rentals."
ANNOUNCER (V.O.)
Thanks Handy Dandy Hardware Rentals indeed. Now he, and you, can easily rent all the tools you need to get the job done. So visit their website today...
HOMEOWNER (V.O.)
Say your prayers, list of home projects!
"ROOF-STRUCK"
"ROOF TROOP" ROOFERS, 30 second radio ad
SOUND EFFECT: Evening SUBURBAN SOUNDS.
DAD (V.O.)
Isn't this romantic? The two of us up here, alone, under the stars... You are TRULY STUNNING in the moonlight. It really accentuates your form. Am I the luckiest guy on the block OR WHAT? Know what? You deserve a SPA DAY. Tomorrow, I'll break out the POWER WASHER --

SON (V.O.)
DAD? Are you talking to the new roof again?
DAD (V.O.)
(annoyed)
Be down in A MINUTE!
(confidentially, to roof)
Forgive him. He couldn't possibly understand the LOVE between a HOMEOWNER and their ROOF.

ANNOUNCER (V.O.)
Want to love YOUR ROOF? Roof Troop can help you with that. Visit us online today at...
"BONE TO PICK"
"CHOWHOUNDS" FAMILY DINNER TO-GO DEAL, :30 Radio Ad
SOUND EFFECT: TELEPHONE RINGS.
YOUNG MAN (V.O.)
Chowhounds Restaurant.
VOICE DIRECTION: Through the phone, crotchety.
GRANDMA (V.O.)
It's GRANDMA. AGAIN. Now listen here "Chowhounds." I've got a BONE TO PICK with whichever WISENHEIMER came up with this FAMILY DINNER TO-GO DEAL! Enough MOUTH-WATERING STEAK, TASTY SIDES, and OOEY-GOOEY BISCUITS to feed a FAMILY OF SIX for UNDER FIFTY SMACKERS?! WHY I OUGHTTA! How in the SAM HILL can I COMPETE with THAT?!
VOICE DIRECTION: Her tone shifts into a warmer, grandmotherly tone.
GRANDMA (V.O.)
Now that I've got that out of my system, I'd like to order one FAMILY DINNER DEAL to-go. Please and thank you.
ANNOUNCER (V.O.)
Take it from Grandma. Head over to CHOWHOUNDS for our FAMILY DINNER TO-GO DEAL and feed a FAMILY OF SIX for UNDER FIFTY BUCKS!

"HOME RUN"
"SMARTMOUTH" CHEW ALTERNATIVE, :30 Radio Ad
MUSIC: SPORTY ORGAN.
VOICE DIRECTION: Fast-talking 50s-style SPORTS ANNOUNCERS.
AL (V.O.)
Today's game is brought to you by SMARTMOUTH CHEW ALTERNATIVE.

VOICE DIRECTION: Mesmerized by the action on the field.
ED (V.O.)
Here comes the pitch...
AL (V.O.)
How's THIS for a pitch, Ed? SMARTMOUTH POUCHES are a CHEW ALTERNATIVE that have been --
SOUND EFFECT: CRACK OF THE BAT.
AL (V.O.)
A HIT in the majors for years!
ED (V.O.)
(re: game)
It's a DOUBLE!
AL (V.O.)
How's THIS for a DOUBLE, Ed? SMARTMOUTH can be an alternative for coffee AND smoking, too. Got an itch for a PUFF or a BREW? Give SMARTMOUTH a CHEW. Phew. I really can't say ENOUGH about SMARTMOUTH, Ed.
ED (V.O.)
I've NOTICED, Al.
SOUND EFFECT: CROWD WOOS.
ED (V.O.)
(re: game)
Now THAT'S what I call a steal!
AL (V.O.)
You wanna talk about a STEAL? How about the DEAL SMARTMOUTH has going on right now? Visit SMARTMOUTH online and GET 50% OFF your first order! Now THAT'S what I call a --
SOUND EFFECT: BAT HITS BALL, CROWD ROARS...
ED & AL (V.O.)
HOME RUN!

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