I've been OUTRAGEOUSLY LUCKY to write for SUPER-DUPER FOLKS. Like...
I could gush all day about Chucks. In fact, that's what I do.
As a CONTRACT GLOBAL DIGITAL COPYWRITER, I write PRODUCT DESCRIPTION copy for FOOTWEAR and APPAREL.
My categories are MEN'S FOOTWEAR & APPAREL, GENDER-FREE APPAREL, and SKATEBOARDING FOOTWEAR & APPAREL.
Below is email & site copy I wrote for a skate drop, The Chuck Taylor All Star Pro Mid. (Along with some context.)
My subject line and pre-header had to get across: 1) it's a FRESH CUT (a mid top), 2) it's a SKATEBOARDING SHOE (not a typical Chuck), and 3) it's NEW.
The HL and body copy BELOW expands on the story. One challenge here was trimming story.
The silhouette of this shoe was inspired by CONS Team Riders cutting their high tops into mid tops.
Gotta know when to, er, cut.
Below is the Chuck Taylor All Star Pro Mid launch as it lived on the skateboarding page, in mobile.
After a few iterations, I landed on a headline I was happy with.
Below is a sample from a project I worked on for CONVERSE COLOR.
Tackling an abstract concept like color was a blast.
Two elements of copywriting I love most (BESIDES barebones storytelling) are COLLABORATION and the SYNERGY OF WORDS + VISUALS. This project was hinged on both.
Originally, we wanted to let the copy paint as much of a picture as the colors themselves.
Early efforts were more lyrical and experimental but, sadly, didn't align with the final art direction.
After a healthy amount of mark-missing, I landed on some dialed-back copy that felt tonally on-point, while still being a teensy bit evocative. I'm really happy with this final project.
Below is how it looked on the site.
As a CONTRACT COPYWRITER (Aug.-Sept. 2021) for GO AHEAD TOURS, I wrote IN-FEED & PAID ADS for INTERNATIONAL TOURS for SPRING & SUMMER '22.
Please reach out for samples.
Re: FREELANCING for the AMAZING NYC-based rug gurus, WELL WOVEN:
The LONG AND SHORT OF IT is I contributed LONG and SHORT FORM copy (site-wide SEO copy, email, social posts, etc.).
FEAST YOUR PEEPERS on a profile piece I wrote on DIY CRAFT MAVEN, REBECCA PROPES, for the launch of her Well Woven collabo: RP X WW.
(The FULL ARTICLE can be found here)
I set out to CRAFT a piece as FUN, VIBRANT and SPIRITED as RP herself. Here's a sample:
MERRY MAKER: REBECCA PROPES
Between NBC's hit show Making It and HGTV magazine's Jan/Feb. 2021 issue, one-of-a-kind designer Rebecca Propes has been covering a lot of ground lately. (As a rug company, covering ground is something we at Well Woven totally respect.)
Crafters, DIY designers, and anyone seeking a creative boost turn to Rebecca for her bold use of color, budget-friendly style, and "You can do it!" attitude.
Ourselves included.
Which is why we're all aflutter to announce the Rebecca Propes x Well Woven Rug Collection (AKA RP X WW)! The first additions to this collection are the Emerson and the Oliver, a sweet nod to Rebecca’s oldest and youngest sons!
And here's another bit on RP's background:
MAKE, BELIEVE
Behind Rebecca's distinct peppy specks is more than a keen eye for design. Rebecca Propes is a loving wife, mom of three, and designer whose colorful personality matches her oodles of DIY projects.
It's no surprise Rebecca has amassed a design-loving following. Dip a toe into Rebecca's Insta or blog and, before you know it, you're swimming in design inspo! Rebecca's got imagination and moxie to spare. And she's not afraid to share it, which she does, like nobody's business.
Except, it's her business…
For nearly a decade, Rebecca has been running a shop, blogging about DIY projects, designing products, and dreaming up new printable ideas.
An avid DIY-er, Rebecca's also a craft cheerleader. Rebecca's infectious spirit and design expertise bedazzle her various social channels. She's got a natural knack for buoying flocks of the DIY-curious who might otherwise be craft shy.
Rebecca's superpower is her ability to demystify the creative process and make crafting accessible to anyone, anywhere, on any budget.
Here's another LONG-FORM piece I wrote for WORLD WATER DAY to announce WELL WOVEN'S collabo with charity: water.
WATER X WELL WOVEN
The same way a great rug starts with a single thread, change starts with a single deed.
The water crisis is a world crisis. Every community deserves access to clean water if we all lend a helping hand, we can all grow together.
Well Woven is excited to share that we are gifting a percent of proceeds to charity: water this year to build/fund multiple clean water projects throughout the next year!
WHY charity: water
When we see clean water, we see more kids in schools. We see more adults— especially women in these communities— working, growing, and thriving. We see more families spending time together in their homes. When we see clean water, we see brighter futures all around.
We also see all of you. Because at Well Woven, we believe if we work together, we can make a difference. Every team member, customer, partner, and family members has contributed to the ability to give back, and we have plenty more to do— together.
Over the course of these projects, our focus will be on the positive ripple effect in these communities beyond the biological and psychological benefits, clean water can help cut down on disease and really help under-served communities thrive.
NOW FOR SOMETHING COMPLETELY DIFFERENT...
Here's an IG POST where I tried to PULL THE (DOGGONE) RUG OUT from under our followers:
Talk about a K-9 OUTTA 10!
^DOG RUG INSPECTORS? ImPAWSable!
CHECK OUT some MACHINE-WASHABLE RUG-THEMED POEMS I wrote to celebrate Valentine's Day. Talk about ROOM-antic!
This Valentine’s Day, we're head over heels for our machine-washable rugs!
Because what’s not to love?
They give you that traditional rug look WITHOUT the hassle of traditional rug cleaning.
To get in the Valentine’s Day spirit, we took a few excerpts from classic love poems and gave them our own spin.
Rugs + Kisses
Ever wonder what "WHEN YOU ARE OLD" by WILLIAM BUTLER YEATS would've looked like if it were about a Well Woven GILA red machine-washable rug? We know we have.
Maybe it'd go a little something like this...
“WHEN YOU ARE (A FEW WEEKS) OLD”
...And sensing dirt on our Gila in red,
Murmur, not at all sadly, how Footprints
Leave no trace after a simple cold rinse,
and bid farewell once the dryer is fed.
Now what if a machine washable rug had been SHAKESPEARE'S muse when he penned “SHALL I COMPARE THEE TO A SUMMER'S DAY? (SONNET 18)?"
“SHALL I WASH THEE ON A SUMMER'S DAY?"
Shall I take care of thee on Laundry Day?
Shall I take care of thee on Laundry Day?
Thou were lovely, and now…are so dirty.
My kids do play on you with toys all day,
And those rainy day paw prints are a mess
Sometime drops of juice or rosé I spot,
But knowing you can be washed, I don’t stress
...So to all accidents, or stains I can see,
Laundry fixes this, and this gives life to thee.
Hopefully the above gives you a sense of my range when it comes to writing for LIFESTYLE BRANDS.
Below are some work samples from when I was a CONTRACT UI DESIGNER & UX WRITER for scientific equipment-share platform, MEENTA (think AIRBNB but for lab equipment).
Below are some HERO COPY MOCK-UPS.
I aimed to emphasize MEENTA's human touch. As a small team this was a huge strength I found worth hitting home.
Also, I am NOT a visual designer so the placeholder vector art's courtesy of https://www.humaaans.com/ (which is aaapropriate given my above intention).
#1: "Lab"
In the above image, I wanted to step outside the box and show DEVICES as a PORTAL to NEW POSSIBILITIES.
#2: "Hurdle"
Here, I wanted to show a TEENSY-WEENSY narrative within ONE IMAGE.
#3: "Science People People"
This was my personal favorite and arguably the most successful. It not only met my objective, but became the springboard for the design team.
I HOPE these few samples have given you a SENSE OF MY SENSIBILITY. Wanna see more? Reach out!