As a Global Digital Copywriter, I write all forms of digital content.
IG paid media for the Chuck 70 De Luxe Heel.
For a style that looked unlike most of ours,
I wanted to write an ad that felt the same.
For a style that looked unlike most of ours,
I wanted to write an ad that felt the same.
Site copy for the All Star BB Shift CX basketball shoe.
Just in time for an event we couldn't talk about.
Seen on a player we also couldn't talk about.
IYKYK, YK?
Just in time for an event we couldn't talk about.
Seen on a player we also couldn't talk about.
IYKYK, YK?
"Now Available" Landing Page tout
The above was elevated product copy.
The "W vibes" line was a response to the "W"-shaped overlay on the lateral.
Men's email copy (Classic styles, wide widths.)
Product copy for 2 CONS tees.
The challenge is always making it accessible and tonally on point.
The challenge is always making it accessible and tonally on point.
CONS Skeleton Grip T-Shirt
CONS Snail Skull Flower T-Shirt
Product copy for an outdoor-inspired take on world-class skateboarder Alexis Sablone's CONS AS-1 Pro.
One challenge was making the specs accessible to all consumers (not just skateboarders). I often have long conversations with the CONS product team so I can best understand/communicate the performance tech.
This shoe is a big one for me (not only as a fan of Alexis) but because I've written to it since V1.
One challenge was making the specs accessible to all consumers (not just skateboarders). I often have long conversations with the CONS product team so I can best understand/communicate the performance tech.
This shoe is a big one for me (not only as a fan of Alexis) but because I've written to it since V1.
As a lifestyle copywriter for NYC-based rug gurus, Well Woven, I contributed short & long-form copy (SEO, email, social posts, etc.).
Here's a sample from a profile piece about DIY craft maven, Rebecca Propes, for the launch of her collaboration with Well Woven.
(The full article can be found here)
Merry Maker: Rebecca Propes
Between NBC's hit show Making It and HGTV magazine's Jan/Feb. 2021 issue, one-of-a-kind designer Rebecca Propes has been covering a lot of ground lately. (As a rug company, covering ground is something we at Well Woven totally respect.)
Crafters, DIY designers, and anyone seeking a creative boost turn to Rebecca for her bold use of color, budget-friendly style, and "You can do it!" attitude.
Ourselves included.
Which is why we're all aflutter to announce the Rebecca Propes x Well Woven Rug Collection (AKA RP X WW)! The first additions to this collection are the Emerson and the Oliver, a sweet nod to Rebecca’s oldest and youngest sons!
And here's another bit on RP's background:
Make, Believe
Behind Rebecca's distinct peppy specks is more than a keen eye for design. Rebecca Propes is a loving wife, mom of three, and designer whose colorful personality matches her oodles of DIY projects.
It's no surprise Rebecca has amassed a design-loving following. Dip a toe into Rebecca's Insta or blog and, before you know it, you're swimming in design inspo! Rebecca's got imagination and moxie to spare. And she's not afraid to share it, which she does, like nobody's business.
Except, it's her business…
For nearly a decade, Rebecca has been running a shop, blogging about DIY projects, designing products, and dreaming up new printable ideas.
An avid DIY-er, Rebecca's also a craft cheerleader. Rebecca's infectious spirit and design expertise bedazzle her various social channels. She's got a natural knack for buoying flocks of the DIY-curious who might otherwise be craft shy.
Rebecca's superpower is her ability to demystify the creative process and make crafting accessible to anyone, anywhere, on any budget.
Here's a sample from another long-form piece I wrote for World Water Day to announce Well Woven's collaboration with charity: water.
WATER X WELL WOVEN
The same way a great rug starts with a single thread, change starts with a single deed.
The water crisis is a world crisis. Every community deserves access to clean water. If we all lend a helping hand, we can all grow together.
Well Woven is excited to share that we are gifting a percent of proceeds to charity: water this year to build/fund multiple clean water projects throughout the next year!
WHY charity: water
When we see clean water, we see more kids in schools. We see more adults— especially women in these communities— working, growing, and thriving. We see more families spending time together in their homes. When we see clean water, we see brighter futures all around.
We also see all of you. Because at Well Woven, we believe if we work together, we can make a difference. Every team member, customer, partner, and family members has contributed to the ability to give back, and we have plenty more to do— together.
Over the course of these projects, our focus will be on the positive ripple effect in these communities beyond the biological and psychological benefits, clean water can help cut down on disease and really help under-served communities thrive.
Here's an IG post/excuse to throw in something dog-related.
For Valentine's Day, I pitched the idea of writing some love poems about our washable rugs. The team loved it, so we ran with it.
This Valentine’s Day, we're head over heels for our machine-washable rugs.
Because what’s not to love?
They give you that traditional rug look WITHOUT the hassle of traditional rug cleaning.
To get in the Valentine’s Day spirit, we took a few excerpts from classic love poems and gave them our own spin.
Ever wonder what "WHEN YOU ARE OLD" by WILLIAM BUTLER YEATS would've looked like if it were about a Well Woven GILA red machine-washable rug? We know we have.
Maybe it'd go a little something like this...
“WHEN YOU ARE (A FEW WEEKS) OLD”
...And sensing dirt on our Gila in red,
Murmur, not at all sadly, how Footprints
Leave no trace after a simple cold rinse,
and bid farewell once the dryer is fed.
Now what if a machine washable rug had been SHAKESPEARE'S muse when he penned “SHALL I COMPARE THEE TO A SUMMER'S DAY? (SONNET 18)?"
“SHALL I WASH THEE ON A SUMMER'S DAY?"
Shall I take care of thee on Laundry Day?
Shall I take care of thee on Laundry Day?
Thou were lovely, and now…are so dirty.
My kids do play on you with toys all day,
And those rainy day paw prints are a mess
Sometime drops of juice or rosé I spot,
But knowing you can be washed, I don’t stress
...So to all accidents, or stains I can see,
Laundry fixes this, and this gives life to thee.
Before becoming a full-time copywriter, I was a UX Designer & UX Writer for a startup called MEENTA (think Airbnb for laboratory equipment). They let me try writing some hero copy for their site. I haven't looked back since.
My goal was to emphasize their human touch. As a small team this was a huge strength I found worth communicating.
In the off-chance it's somehow not instantly apparent, I am NOT A DESIGNER. Vector art is courtesy of https://www.humaaans.com/.
#1 - "Lab"
#2 - "Hurdle"
#3 - "Science-People People"
This last example was my personal favorite & it became the springboard for the designers. I included it to demonstrate (hopefully) how much I've grown.
I hope these samples have given you a sense of my range. Wanna see more? Reach out!